Upgrade Your On-Camera Presence
Go From Invisible to Iconic in Just 8 Weeks
You’ve stalled on video, or maybe never even started. Invisible to Iconic is a personalized, 1:1 program for business owners and professionals ready to build on-camera presence, strategic video assets, and a repeatable framework that gets you out of your head and onto the screen.
Currently enrolling new icons. Ready to explore if it’s the right fit?
You’ve tried showing up. Or maybe you haven’t. Because every time you think about hitting record, it feels like such a struggle.
🎤 The Confidence Struggle:
Every time you start recording, you second-guess every word in every take. Your self-consciousness is at an all-time high, and you’re stuck in a loop that makes showing up feel impossible.
✍️ The Content Struggle:
You have a laundry list of video ideas, but no idea where to start with filming them. And when you scroll through social media, you wonder if you’ll ever be able to create videos like the content creators.
📑 The Strategy Struggle:
You’ve posted videos before. But they were random, rushed, or reactive (and the results showed it). Low views, low engagement, and no real traction.
🧠 The Overthinking Struggle:
You know video is a priority. But without a clear framework, you get overwhelmed. You’re juggling ideas with no roadmap to hold it all together.
The good news? You don’t need more ideas. You just need a method that helps you show up regularly, so you can build trust with your future dream clients before they ever meet you.
VIDEO COULD BE YOUR BRAND’S MISSING PIECE
Invisible to Iconic isn’t about teaching you Google-able video tips. You’ve already done that. This is where you stop duct-taping your plans together and build your online presence to reflect who you are.
It’s time to become ICONIC ✨
(go from pilot episode messiness to your binge-worthy brand)
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No more blending in! We’ll define what you want to be known for and carve out a lane that’s clear and memorable. You’ll stop second-guessing your niche and start showing up with focus.
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This is where your content starts to stick. We’ll map out the big ideas you’ll talk about again and again, so your audience knows exactly what you do.
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Your content needs structure! We’ll design your recurring formats, build a posting workflow, and create a system that makes showing up feel doable.
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Now it’s time to get visible! You’ll learn how to create short-form video that’s aligned to your anchor content.
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This is where you build your content libraries and your stories so you always have ingredients ready to go!
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We’ll decide on a long-form video format (Workshop, Recording Session, etc.) and learn to save time by starting with longer content.
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We’ll design a binge-worthy video series that builds anticipation and audience identity. You’ll walk away with a repeatable format that positions you as the go-to.
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Now it’s time to step into your visibility era. You’ll leave with an online presence that’s recognizable, a flow that works, and content that’s set up to convert.
Want to see more? Check out the weekly breakdown here.
LET’S BUILD YOUR VIDEO MUSCLE, TOGETHER
You’re brilliant at what you do. So let’s make sure everyone knows it!
Define Your Clear Lane
so you don’t end up sounding like everyone else
Create Warm-up Videos
in a safe, low-pressure container that builds confidence
Build a Content Library
so you never run out of ideas and footage
Design Your Video Workflow
that fits your life, your energy, and your business goals
After 8 Weeks Inside Invisible to Iconic, You’ll Walk Away With:
A visibility plan that feels like you, and allows you to speak on camera without rehearsing for hours or critiquing your voice.
Reusable video assets that build trust while you sleep (yes, really) and a library of your best hooks, stories, and formats.
A video workflow that doesn’t require constant creating, so you can log off without losing momentum
An online presence that attracts the right people before you’ve even met them
Momentum that keeps compounding, so you’re not starting from scratch every time
If you’re reading this, chances are you are ready to start showing up.
Hey, I’m Sara 👋
Let’s make video feel like you.
Without needing to become a content creator.
Without feeling insincere or self-critical.
Without creating random videos with no purpose.
(And actually make it work for your business)
So, what are you waiting for?
If you start now, you could be confidently showing up just in time for LinkedIn’s most relaxed and fun season (November & December). It’s the perfect window to experiment, build momentum, and be seen.
$3,000
“You make this, as the saying goes, easy as Sunday morning! Super good!” -LG
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“You make this, as the saying goes, easy as Sunday morning! Super good!” -LG ✨
This is for you if…
✅ You’ve tried showing up on video but it still feels awkward, inconsistent, or off-brand
✅ You want to be seen as a leader, not someone just publishing random video content
✅ You’re craving a safe space to experiment, refine, and actually apply what you learn
✅ You’re ready to make video work for your business, not just for fun (but we still have fun!)
These amazing people got on video, too!
“I did it! It’s so not perfect, but I found it more important to start!”
-RS
“You’re the reason I started posting videos!”
-ER
“LinkedIn should be sponsoring Sara! She’s literally powering the video movement here on LI.”
-GJ
“You come up with the best video ideas!”
-EC
“I can’t thank you enough for this. Just last week in an interview… the hiring manager mentioned my video! It 100% resonated and they loved it! I’m closer than ever to landing my next job! :)”
-RC
FROM INVISIBLE TO ICONIC
ONE VIDEO AT A TIME
FROM INVISIBLE TO ICONIC ONE VIDEO AT A TIME
Yes, You’ll Get on Video. But That’s Just the Beginning.
No need to strive for viral views or overnight fame (those get you the wrong kind of visibility). My guarantee is something more powerful: You’ll get on video, and you’ll do it as you. No more fear of showing up, overthinking every single move, or second-guessing how you come across. That’s the shift that unlocks everything else.
🎬 You’ll record and post video.
🎬 You’ll move through the roadblocks that kept you hiding.
🎬 You’ll build a visibility rhythm that feels strategic and sustainable.
And if you haven’t posted video by the end of the program? I’ll keep our check-ins going until you do. Because this isn’t just a program. It’s my mission to help you show up on camera in your business!
IN YOUR VIDEO ERA ✨